Last edited by Vogrel
Thursday, April 16, 2020 | History

7 edition of The advertising agency business found in the catalog.

The advertising agency business

the complete manual for management & operation

by Eugene J. Hameroff

  • 32 Want to read
  • 16 Currently reading

Published by NTC Business Books in Lincolnwood, Ill .
Written in English

    Places:
  • United States
    • Subjects:
    • Advertising agencies -- United States -- Management.

    • Edition Notes

      StatementEugene J. Hameroff.
      ContributionsGardner, Herbert S.
      Classifications
      LC ClassificationsHF6178 .G37 1998
      The Physical Object
      Paginationxii, 275 p. ;
      Number of Pages275
      ID Numbers
      Open LibraryOL690244M
      ISBN 10084423169X
      LC Control Number97037330


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The advertising agency business by Eugene J. Hameroff Download PDF EPUB FB2

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that by: 1.

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Although the excessive expense account world portrayed has left us, many of the observations by Mayle remain spot-on. The book could have been the blueprint used by Matthew Weiner, the creator of Mad Men, a notion I reflected on repeatedly given it was published first in /5. : Advertising agency success: Very good hardcover, no dust jacket.

Covers show light wear. Pages are clean and unmarked. Binding is tight, hinges strong.; % Satisfaction Guaranteed. Ships same or next business day. Additional Physical Format: Online version: Gardner, Herbert S.

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and author of the book, Prescription for Advertising Marketing Series _____ The material in this publication may not be reproduced or transmitted in any form or by any means - - electronic, mechanical, photocopying, recording or other -- without the prior written permission of the U.S.

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